Conservation International: Walk

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: Conservation International
Agency: MullenLowe
Geo: Colombia
Advertising Agency: MullenLowe SSP3, Bogotá, Colombia
Chief Executive Officer: Francisco Samper
Chief Creative Officer: Carlos Andrés Rodríguez
Chief Operation Officer: Juan Pablo Garcia
Creative Directors: Juan David Arboleda, Guillermo Siachoque
Art Directors: Camilo Siatova, Byron Poveda
Copywriters: Jorge Eliécer Pinto, Abel Gómez
Retouching: La Salvación Studio
Editing: Jonathan Bolívar
Client: Fabio Arjona
Planning Director: Carolina Mejía
Published: March 2018
Synopsis:
Big natural disasters have left us very shocking images and footage. We found out that traffic signs are constant witnesses in several journalistic pictures in different media.
Through real journalistic photos of several floods, hurricanes and storms around the world, we reinterpreted traffic signs sunk in the water, like if they were signs sent to humans from the nature and the earth.
Nature is trying to tell us something.
Walk.