Cost Plus World Market Print lama Grab by barrettSF

lama Grab
The Print Ad titled lama Grab was done by barrettSF advertising agency for Cost Plus World Market in United States. It was released in Oct 2017.
Advertising campaign for Cost Plus World Market

Cost Plus World Market: lama Grab

Brand
Cost Plus World Market
Media
Print
Released
October 2017
Posted
October 2017
Market
United States
Industry
Retail, Distribution & Rental companies, Online Retail & E-stores
Agency
barrettSF
Executive Creative Director
Jamie Barrett
Creative Director
Todd Eisner
Senior Copywriter
Phil Fattore
Director
Molly Warner
Producer
Charlotte Dugoni
Art Director
Mike Muench
Account Supervisor
Lyndsey Sotwick
Production Agency
Where The Buffalo Roam
Director
Brian Perkins
Producer
Tim Pries & PJ Koll
Producer
Jon Derovan

Credits & Description:

Advertising Agency: barrettSF, San Francisco, CA (USA)
Executive Creative Director: Jamie Barrett
Creative Director: Todd Eisner
Senior Copywriter: Phil Fattore
Art Director: Mike Muench
Head of Broadcast Production: Conor Duignan
Associate Broadcast Producer: Charlotte Dugoni
Managing Director: Patrick Kelly
Account Director: Molly Warner
Account Supervisor: Lyndsey Sotwick
Client: Cost Plus World Market
Chief Marketing Officer: Adrian Stevens
Sr. Creative Director: Colleen Cavanaugh
Director of Media: Kimberly Gonzales
Cost Plus World Market Stylist: Kristine Nelson
Style Assistant: Lindsay Upson
Production Company: Where The Buffalo Roam
Director: Brian Perkins
CEOs/Executive Producers: Tim Pries & PJ Koll
Head of Production: Christine Whitney
Line Producer: Jon Derovan
Editorial: Where The Buffalo Roam
Editor: Russel Fong
Flame Artist: Jess Gibson
Post Producer: Taraneh Golozar
Post Coordinator: Phil Tang
Mix/Recording Studios: MFD
Sound Engineers: Joel Raabe
Color: MFD
Colorist: Chris Martin
Producer: Nick Castillo
Description:
Advertising agency barrettSF has created an integrated holiday campaign for client Cost Plus World Market featuring a wooly llama, a mouse in a tutu, a Santa wearing scuba goggles, an introspective dinosaur, and a ceramic dog.

In a series of four 30-second videos, we observe this crew of tree-bound friends as they encounter an array of English shortbread, ginger snaps and fancy Italian cakes, and discuss everything from a desire to visit Tulsa to the meaning of life. Some ads will run in :15 versions.

“Cost Plus World Market has an incredibly original selection of holiday ornaments and food. Before they eat them or hang them on a tree, we thought consumers would enjoy getting to know them” said Jamie Barrett, creative director at barrettSF.

Videos will air on NBC Video On Demand, Hulu and YouTube. Other media elements will include direct mail, social media and guerrilla marketing. In San Francisco, street teams will hand out coupons for CPWM treats.