The month of june is in Holland the traditional month for promoting thrillers and crime stories. The theme used by CPNB (Collective Promotion Dutch Literature) this year is 'Galg & Rad' (which roughly translates in ‘the gallows and breaking wheel”, well-known torture devices from the Middle Ages. The second meaning of these words in the Dutch language is something like 'to come to no good'.
Advertising Agency: Van Wanten Etcetera, Amsterdam, The Netherlands
Creative Directors: Markus Ravenhorst, Maarten Reynen
Art Director: Maarten Reynen
Copywriter: Markus Ravenhorst
Illustrator: Maarten Reynen
Additional credits: Irene Harte, Luanne Quax, Eppo van Nispen tot Sevenaer, Mascha Ravelli