Dabur Print, Outdoor, Design & Branding Flugelhorn [alternative version] by McCann Erickson Mumbai
![Flugelhorn [alternative version]](https://fcdn.me/80f/7bf/dabur-gastrina-flugelhorn-ed3174520d91028fafd6b0974b.jpg "Flugelhorn [alternative version]")
Dabur: Flugelhorn [alternative version]
Awards:
| Cannes Lions, 2015 | ||
|---|---|---|
| PRESS | PRODUCT & SERVICE: OTC PHARMACY, HEALTHCARE & PRESCRIPTION DRUGS | SILVER - CAMPAIGN |
| Clio Awards 2015 | ||
| Product/Service: Print | Bronze | |
| Print Technique | Art Direction: Print Technique | Silver |
| Design | Posters | Bronze |
| Out of Home | Product/Service: Poster | Silver |
| Spikes Asia, 2015 | ||
| Outdoor | Indoor Poster: Cosmetics & Beauty, Toiletries & Pharmacy | Gold Spike Campaign |
| LIA (London International Awards), 2015 | ||
| Design | Poster Campaign | Gold Winner |
| D&AD Awards, 2016 | ||
| Crafts for Advertising | Illustration for Advertising | Wood Pencil |
| New York Festival 2016 | ||
| Design | Design: Graphic Design: Posters | Second Prize Award |
| Print - Traditional & Digital: Products & Services | Second Prize Award | |
| Asia Pacific Advertising Festival (AdFest) 2016 | ||
| Outdoor Lotus | External/Street Signs And Street Furniture | Silver |
| Outdoor Lotus | Health & Personal Care | Silver |
| Press Lotus | Health & Personal Care | Silver |
| One Show, 2016 | ||
| Design | Craft - Illustration - Single or Series / Illustration - Single or Series | Merit |
| Design | Consumer - Collateral Design / Posters - Series | Silver Pencil |
| Print & Outdoor | Consumer - Collateral / Posters - Single | Bronze Pencil |
| Print & Outdoor | Consumer - Collateral / Posters - Campaign | Merit |
| Print & Outdoor | Craft - Art Direction / Art Direction | Merit |
| Print & Outdoor | Consumer - Ambient Media (Indoor & Outdoor) / Billboards or Transit - Campaign | Merit |
| Print & Outdoor | Consumer - Small Space Print - Campaign / Small Space Print - Campaign | Bronze Pencil |
| Design | Consumer - Collateral Design / Posters - Single | Merit |
| Print & Outdoor | Consumer - Small Space Print - Single / Small Space Print - Single | Merit |
| International ANDY Awards 2016 | ||
| Newspaper | Graphic Design | Bronze |
| Out-of-home | Illustration | Bronze |
Credits & Description:
Advertiser: Dabur India Limited
Advertiser: DABUR/ Dabur Gastrina Digestive Pills
Agency: McCANN WORLDGROUP INDIA
Geo: India
Designer: Mangesh Kavale (McCann Worldgroup India)
National Creative Director: Pradyumna Chauhan (McCann Worldgroup)
Chief Creative Officer: Prasoon Joshi (McCann Erickson)
Sr. Creative Director: Sanket Pathare (McCann Worldgroup India)
Sr. Creative Director: Vivek Bhambhani (McCann Worldgroup India)
Executive Creative Director: Abhinav Tripathi (McCann Worldgroup India)
Art Director: Mangesh Kavale (McCann Worldgroup India)
Illustrator: Mangesh Kavale (McCann Worldgroup India)
Executive Creative Director: Puneet Kapoor (McCann Worldgroup India)
Designer: Mangesh Kavale (McCann Worldgroup India)
To communicate Dabur Gastrina’s proven efficacy against gas problems. However, considering it is a distasteful subject,
it needed to be handled in an inoffensive, yet, effective manner.
The Idea
To humourously bring alive the embarrassing sounds an upset stomach can make.
The Result
The campaign created interest amongst the target group, which was evident from rise in sales at over-the-counter medical stores.