Daffy's Print PEEP SHOW by Devito/Verdi

PEEP SHOW
The Print Ad titled PEEP SHOW was done by Devito/Verdi advertising agency for Daffy's in United States. It was released in Oct 2011.
Advertising campaign for Daffy's

Daffy's: PEEP SHOW

Brand
Daffy's
Media
Print
Released
October 2011
Posted
October 2011
Market
United States
Industry
Apparel & Accessories Stores
Agency
Devito/Verdi
Art Director
Sherrod Melvin
Art Director
Brad Emmett
Art Director
Jamie Overkamp
Art Director
Tyler Deangelo
Creative Director
Tyler Deangelo
Copywriter
Tyler Deangelo

Credits & Description:

Category: Digital Outdoor

Advertiser: DAFFY'S

Product/Service: DAFFY'S STORES

Agency: DEVITO/VERDI

Creative Director: Brad Emmett/Tyler Deangelo

Copywriter: Brad Emmett/Tyler Deangelo/Jamie Overkamp/Sherrod Melvin

Art Director: Brad Emmett/Tyler Deangelo/Jamie Overkamp/Sherrod Melvin

Account Manager: Andy Brief

Account Manager: Andy Brief

Other Credits: Production Company: Click 3x



Ambient Execution Description

To generate buzz for its new flagship store in New York’s Times Square, one of the world’s most crowded media landscapes, Daffy’s installed a user-initiated digital video "Peep Show" in the store’s main window. Designed to pay homage to the good old ‘bad days’ of Times Square, the installation revealed models removing up to 80% of their clothing to help consumers appreciate just how much 80% off designer fashions at Daffy’s really looks like. The main site was also supported by additional smaller digital displays throughout the city. Result? The biggest grand opening in Daffy’s history.