Daiya Foods Print Design & Branding by TDA_Boulder

Design & Branding
The Print Ad titled Design & Branding was done by TDA_Boulder advertising agency for Daiya Foods in United States. It was released in Nov 2018.
Advertising campaign for Daiya Foods

Daiya Foods: Design & Branding

Brand
Daiya Foods
Media
Print
Released
November 2018
Posted
March 2020
Market
United States
Industry
Pre-Cooked Meals & Frozen Food
Agency
TDA_Boulder

Credits & Description:

Advertised brand: Daiya
Alternative title: Talking Box
Advertising TDA_Boulder, Boulder, U.S.A.
Creative Director: Alex Rice
Creative Director: Jeremy Seibold
Art Director: Sayako Minami
Copywriter: Brian Mulligan
ECD: Jonathan Schoenberg
Integrated Producer: Kate Osborne
Strategist: Natasha Berwick
Account Director: Paul Siegel
Prod. Co./Post: Greenpoint Pictures
Director: Micah Pertah
Producer: Willa Goldfeder
Post Producer: Katelyn Sudluck
Executive Producers: Tatiana Rudzinski, Jordana Freydberg
Post: Ming Studios
Animator: Bryce Harvey
Published: September, 2018
Synopsis:
You look amazing today,” “We were made for each other,” and five more love lines.
Daiya Foods is the category sales leader in non-dairy “comfort foods,” from cheezes to cheezecake, pizza to frozen desserts. Campaign is intended to appeal to all lovers of comfort foods, not just the dairy-adverse. Video runs on Hulu, Pinterest, Instagram and Facebook, custom targeted to those in need of comfort, such as, for example, fans of losing sports teams or recent empty-nesters and -nestees. Also, in supermarket aisles, motion-sensitive Daiya Cheezy Mac shelf-talkers (literally) spout lines like the video’s “You look amazing today,” and “I'm your friend with benefits” (seven love lines in all). Additionally, 500+ actual Daiya Cheezy Mac packages, fitted with button-activated speakers, will be given away promotionally.