Category: Banking, Investment & Insurance
Advertiser: DAS
Product/Service: LEGAL AID INSURANCE
Agency: N=5
Type Of Ad: Magazine
Date of First Appearance: Dec 1 2010
Entrant Company: N=5, Amsterdam, THE NETHERLANDS
Copywriter: Thijs Bontje
Art Director: Marco De Jong
Advertiser's Supervisor: Marianne Den Boef
Account Manager: Nicole Florencio
English Translation of Main Headlines
DAS legal aid insurance can solve anything you didn’t ask for. Like when you get into trouble on the road in Europe. The words HEIBEL and BALEN in dutch mean TROUBLE and TO BE FED UP. AI AI AI is a way to express yourself when you know you're in trouble.