De Cabron Print Honey, I'm going to be a Dad. by 3A Worldwide Rio de Janeiro

Honey, I'm going to be a Dad.
The Print Ad titled Honey, I'm going to be a Dad. was done by 3A Worldwide Rio de Janeiro advertising agency for De Cabron in Brazil. It was released in Aug 2017.
Advertising campaign for De Cabron

De Cabron: Honey, I'm going to be a Dad.

Brand
De Cabron
Media
Print
Released
August 2017
Posted
August 2017
Market
Brazil
Industry
Sauces
Agency
3A Worldwide Rio de Janeiro
Executive Creative Director
Alvaro Rodrigues
Creative Director
Alvaro Rodrigues
Copywriter
Alvaro Rodrigues
Illustrator
Marcelo Mendes
Art Director
Thiago Alves
Art Director
Paulo Henrique Cordeiro
Copywriter
Renan Zannata
Illustrator
Thiago Alves

Credits & Description:

De Cabr贸n is a brazilian spicy chilli sauce. The main idea here was to use those boring familiar meals that get "spicy" somehow to sell the spicy chilli sauce. "When the meals get hot keep them hot." is the campaign concept tagline.
Media: Print
Category: Food
Client: De Cabr贸n
Agency: 3A Worldwide
Country: Brazil
Executive Creative Director: Alvaro Rodrigues
Creative Director: Alvaro Rodrigues
Art Director: Thiago Alves
Art Director: Paulo Henrique Cordeiro
Copywriter: Alvaro Rodrigues
Copywriter: Renan Zannata
Illustrator: Marcelo Mendes
Illustrator: Thiago Alves