Deli Print Mighty Protractor by logicillogic
The Print Ad titled Mighty Protractor
was done by logicillogic advertising agency for Deli in China. It was released in Mar 2018.
Deli: Mighty Protractor
Brand
Media
Released
March 2018
Posted
March 2020
Market
Industry
Agency
Awards:
| Ad Stars 2018 | ||
|---|---|---|
| Print Craft: Illustration | Silver | |
| Print Craft: Art direction | Bronze | |
| Design | Product & Service: Electronics / IT/ Office Equipments / Home electronics & audio-visual / Business Equipment & Services | Crystal |
Credits & Description:
Brand De Li
Agency: logicillogic
Geo: China
Synopsis:
Doing well at school is of utmost importance in the country with the world’s largest population. It is an ultra-competitive environment with limited number of places in the best schools so learning is never considered to be fun. Deli, China’s leading school and office stationery brand, wanted to show that mathematics, possibly the most important subject in school, can be more than just about numbers. We utilized a budget of USD 159,300 / RMB 1,000,000 to create three intricately designed illustration pieces. The series was displayed at over 100 bookshops and stationery stores across China, and we also bought into school and educational magazines.