Advertiser: Bristol-Myers Squibb
Product: Dermodex Diaper rash ointment
Tagline: Bristol-Myers Squibb: We know what it is like being a mum.
Advertising Agency: Giovanni + DraftFcb, São Paulo, Brazil
Creative Directors: Adilson Xavier, Ricardo John, Sidney Araújo
Art Director: Marcus Saulnier
Copywriter: Ricardo John
Account Directors: Luciana Seabra, Tania Muller, Xico Coutinho
Art Buyer: Érika Sartin
Photographer: Thelma Vilas Boas
Illustrator: Fiona Hewitt