Desowen: Feather, 2

Credits & Description:

Media: Print

Geo: India

Category: Pharmaceutical

Agency: Point Blank

Brand: Desowen

Fights gently



Dermatitis is an abnormal skin response to injury, allergy or infection. Dermatitis and eczema are synonymous. Desowen is a topical steroid indicated for the treatment of steroid responsive dermatoses, and treats atopic dermatitis, seborrheic dermatitis and diaper dermatitis. It is a low potency steroid application which is effective and safe to use on thin skin areas. The visual depicts a weapons merged with a feather. The feather symbolizes gentleness and the weapon depicts the effective nature of the application.Directed to doctors, the poster campaign communicates that thin skin areas need to be handled with care and Desowen being a low potency steroid with effective results is their best choice.



Advertising Agency: Point Blank, India

Director: Bindu Menon

Creative Head: Sujeesh Sukumaran

Creative Director: Gayatri Chauhan

Art Directors: Pankaj Bhatia, Suresh Panchal, Vikrant Wadkar

Copywriters: Guruguhan Iyer, Sherry Italia

Account Manager: Apeksha Kapadia

Graphic Designers: Nilesh Sawant, Awais Siddiqui

Photographer: Nikhil Shivdikar