Detran RN Print Cross lives, 1 by Executiva Propaganda

Cross lives, 1
The Print Ad titled Cross lives, 1 was done by Executiva Propaganda advertising agency for Detran RN in Brazil. It was released in Jul 2018.
Advertising campaign for Detran RN

Detran RN: Cross lives, 1

Brand
Detran RN
Media
Print
Released
July 2018
Posted
March 2020
Market
Brazil
Industry
Traffic safety
Agency
Executiva Propaganda

Credits & Description:

Media: Print
Category: Drinks, alcoholic
Client: Detran-RN
Agency: Executiva Propaganda, Brazil
Country: Brazil
Art Director: Cortez Pereira
Creative Director/ writer: George Wilde
Account Director: Odemar Neto
Account Director: Erick Gurgel
Photographer: Humberto Lopes
Retoucher: Fabrício Cavalcante
Synopsis:
In life, much of our conclusions are the fruit of our own questions. The questions lead us to think, awaken our conscience and illuminate the path of decisions. The questions give us accurate answers to our growth as a human being. The concept of the campaign created for DETRAN / RN starts from this premise. The idea is to lead us to think and reflect on what we say and do in traffic.
Offender or victim?
Who are you when drinking and driving are mixed?
Be coherent. Be conscious.