Deutsche Akademie für Akupunktur e.V.: Bodymaps, Foot

Credits & Description:

To help people find out where to find a cure, this Outdoor and Print Campaign leads them to the online service of the German Academy for Acupuncture / DAA e.V. Loosely inspired by Google maps, McCann Berlin developed a print campaign showing maps of body parts featuring a number of points to be stimulated in acupuncture to get rid of internal disturbances.
Media: Print
Category: Health & Beauty
Advertised brand: Deutsche Akademie für Akupunktur e.V.
Advert title: Bodymaps
Country: Germany
Translation of headline to English: Knowing where the healing is.
Advertising Agency: McCann, Berlin, Germany
Agency website: http:// www.mccann.de
Chief Creative Officer: Bill Biancoli
Creative Director: Tilo Endert, Erik Gonan
Art Director: João Paulo Ribeiro
Copywriter: Felipe Cavalcante, Mathias Bünte, Christian Netter
Illustrator: João Paulo Ribeiro
Account Manager: Niko Thielsch, Christina Schoefisch
Post Production: Robert Paiste, Vanessa Scholz
Published/Released (Month, Year): July 2013