Deutscher Caritasverband: UNICORN

Credits & Description:

1 of 3 Campaign

Type of Entry: Billboards & Street Furniture

Category: Fundraising & Appeals

Title: UNICORN

Advertiser/Client: DEUTSCHER CARITASVERBAND

Product/Service: CHILD SAFETY

Entrant Company: BBDO GERMANY Düsseldorf, GERMANY

Advertising Agency: BBDO GERMANY Düsseldorf, GERMANY

Chief Creative Officer: Toygar Bazarkaya

Executive Creative Director: Sebastian Hardieck

Copywriter: Kenny Blumenschein

Advertiser's Supervisor: Verena Schoedel

Account Manager: Bianca Sauer

Account Supervisor: Eva-Maria Kalcker

Art Buyer: Eva A Wengen

Art Director: Lena Tuczek

Illustrator: Patricia Waller

Photographer: Patricia Waller



English Translation of Main Headlines:

This campaign shows parents, that they should pay attention to the media use of their children. Because a lot of children’s programs or computer games contain a lot of violence