Diabetes Association of Sri Lanka: 1 Every 6 Seconds

Credits & Description:

Every year, on the 14th of November, the world commemorates World Diabetes Day. But do people really understand how serious the threat of diabetes is? Hereâs a fact that may put things in perspective: diabetes kills the same number of people as tobacco does, 1 person every 6 seconds. Whatâs even more frightening is that both substances are proven to not only be harmful but addictive.
The 1 Every 6 Seconds campaign focuses on this alarming reality, encouraging the public to take action against the overconsumption of sugar, and treat the threat of diabetes with the same, if not greater magnitude than tobacco.
Media: Print
Category: Health & safety
Client: Diabetes Association of Sri Lanka
Agency: Saatchi & Saatchi - Sri Lanka
Country: Sri Lanka
Executive Creative Director: Carlos Anuncibay
Creative Director: ASANKA ILAMPERUMA
Art Director / Copywriter: Piyumi Wickrama
Copywriter: Anis Mustafa
Photographer: Luxshmanan Nadaraja
Account team: Dionne Weeraratne
Published: November 2014