Diesel: Naked Tank

Credits & Description:

Category: Fashion
Media: Print
Brand: Diesel
Agency: Anomaly
Geo: Netherlands
Advertising Agency: ​Anomaly, Amsterdam, Netherlands
Executive Creative Directors: Martin Ginsborg, Lars Jorgensen
Creative Director: Chris Adams, Ross Cavin
Agency Producer / Post Producer: Julia Llamas
Production Company: Amp Amsterdam / Cxa, New York / Maavven, Beverly Hills
Ecd: Lars Jorgensen And Martin Ginsborg (Anomaly Amsterdam)
Cd: Chris Adams And Ross Cavin (Anomaly Amsterdam)
Published: February 2017
Entry Summary:
Our challenge was to bring back the balls and bravery of Diesel, with a sharp pointed commentary on culture. Make Love, Not Walls” is a message of defiant hope and positivity in the midst of a dark times. An iconic rainbow colored inflatable tank, becomes the both powerful and ridiculous symbol of resistance in stark contrast to a barbed wired concrete wall. The images are assembled collage-style to create depth and texture with references to both religious iconography and historic images of protest. But the message is a simple one: That while the world is busy building walls, we will always be there to tear them down. While the campaign aligned perfectly with a border wall being signed by the American President, the messages goes beyond politics, and is one of global unity across sexes, races and ideologies.
Make love not walls.