Digital Tiger is a popular computer store and wants to draw attention of players to the purchase of computer accessories related to war games. The ads make a fusion between the virtual world and the reality, inserting the products used by the players rather than instruments of war, in situations experienced by players.
Media: Print
Category: Home electronics
URL: http://www.artcom.com.br
Client: Digital Tiger
Agency: Artcom
Country: Brazil
Creative Director: Giuliano Petroni
Creative Director: Jorge Pedrosa
Art Director: Igor Monteiro
Agency Producer: Jadir Silva Junior