Category: Gaming
Brand: Digital Tiger
Agency: Artcom
Advertising Agency: Artcom, Vitória, Brazil
Creative Directors: Giuliano Petroni, Jorge Pedrosa
Art Director: Igor Monteiro
Additional Info: Outdoor
Geo: Brazil
Published: September 2016
Digital Tiger is a popular computer store and wants to draw attention of players to the purchase of computer accessories related to war games. The ads make a fusion between the virtual world and the reality, inserting the products used by the players rather than instruments of war, in situations experienced by players.