Doctors Of The World Print, DM, Design & Branding Not So Silent Night [1476 x 1476] by McCann London
![Not So Silent Night [1476 x 1476]](https://fcdn.me/56e/b31/doctors-of-the-world-not-so-silent-night-7ef7ff5f238f581b4ae3aa4067.jpg "Not So Silent Night [1476 x 1476]")
Doctors Of The World: Not So Silent Night [1476 x 1476]
Awards:
| Creative Circle 2017 | ||
|---|---|---|
| Direct Craft | Best Art Direction (campaign) | Gold |
| Direct | Best Direct Campaign | Gold |
| General | Best Low Budget Idea | Gold |
| Charity | + Public Service Best Charity/public Service Poster (campaign) | Bronze |
| Direct Craft | Best Image Manipulation (campaign) | Gold |
| D&AD 2017 | ||
| Art Direction | Art Direction for Direct | Wood Pencil |
| Creativity for Good | Design/Not for Profit | Wood Pencil |
| Graphic Design | Greeting Cards & Invitations | Wood Pencil |
| Integrated & Collaborative | Earned Media/Medium Business (50-500 employees) | Wood Pencil |
| PR | Creative Use of Media | Wood Pencil |
Credits & Description:
Campaign: Reality Xmas
Media: Print
Media: Direct
Category: Charities & appeals
Client: Doctors of the World
Agency: McCann London
Country: United Kingdom
Executive Director (client): Leigh Daynes
Art Director: Olly Wood
Copywriter: Matt Searle
Creative Director: Mike Oughton
Chief Creative Officer: Laurence Thomson
Chief Creative Officer: Rob Doubal
Head of Art: Dan Howarth
Project Manager: Jon Marshall
Francois d’Espagnac – Senior Account Manager
Charlotte Walters – Planner
AJ Coyne - Business Director
Louise Ringrose – Director of Communications
Rob MacDonald - Retoucher
Francis Harris - Editor
Adam Smyth - Sound Designer
Tim Sutton - Sound Designer
Rami Noumann – Marketing Executive
Ellis Faint - Studio Manager
Liam White – Print Producer
Muhammad Qasim – Artworker
Michelle Prinsloo - Producer
Clare Sullivan - Senior Producer
Pam Oskam - Art Buying
Sergio Lopez - Head of Production
Molly Deaville @ UM Manchester – Media Account Manager
Contributors:
PA – Photographs
Mary, Joseph & donkey – Joseph Brickey
Three Kings – Look and Learn/James E McConnell
Nativity – David Lindsley/Art Licensing
Nativity (rocket)– Wallpaper Zone
Published: December 2016
Synopsis:
International humanitarian medical charity Doctors of the World today unveiled its 2016 Christmas cards that starkly juxtapose vintage biblical nativity scenes with modern-day photographs of conflict zones across the Middle East. The cards, with names including ‘Not So Silent Night’ and ‘The Star of Bedlam’, were designed by McCann London and feature photojournalism from Press Association taken over the last year. Rather than making a religious statement, these images seek to remind the public that this year war has forced millions from their homes, and they really need our help.
Additional: War Torn Syria Nativity Scene Christmas Cards