Category: Health
Media: Print
Brand: Dom Diagnostic Clinic
Agency: Pirueta
Geo: Brazil
Advertising Agency: Pirueta Ideias, São Luis, Brazil
Creative Director: Edimar Filho
Art Director: Arthur Melo
Copywriter: Tirzar Azevedo
Published: February 2018
Synopsis:
Dom + is a diagnostic clinic at São Luís, State of Maranhão. On February, the clinic made the Cancer fighting week, this project had the intention to develop people’s awareness of the importance with health care, make exams and see a doctor after any different sign. The campaign explores the idea that as soon you discover cancer, bigger are the cure chances.
Certain results, we only know in the end. Cancer doesn't need to be one more.