Client: Dominican Republic Ministry of Tourism
Agency: BVK
Advertising Agency: BVK Miami, Miami, United States of America
Cco: Ileana Alemán-Rickenbach
Creative Director: Richard Conti
Creative Art Director: Alejandro Arcas
Senior Copywriter: Camilo Gómez
Event Production: Market Activations Inc
Country: United States
Published: June 2019
Synopsis:
To promote the lesser-known but must-visit destination of puerto Plata for our client the Ministry of Tourism of Dominican Republic, we created a fun and immersive activation that traveled to DR's key markets in the US: Miami, New York, Boston and Chicago.
A free, mobile, immersive pop-up social media museum about Puerto Plata (airport code POP).