Donate Life Print Heart by Pavone Harrisburg, USA

Heart
The Print Ad titled Heart was done by Pavone Harrisburg, USA advertising agency for Donate Life in United States. It was released in Jun 2018.
Advertising campaign: Which Side Are You On?

Donate Life: Heart

Brand
Donate Life
Media
Print
Released
June 2018
Posted
March 2020
Market
United States
Industry
Organ Donation
Agency
Pavone Harrisburg, USA

Credits & Description:

Campaign Title: “Which Side Are You On?”
Client: Donate Life Pennsylvania
Advertising Agency: Pavone, Harrisburg, PA (USA)
Synopsis:
180,000 new registered organ and tissue donors from 2015 to 2018: That was the ambitious goal set by Donate Life Pennsylvania, an organization that builds awareness about the importance of donation and encourages people to register. Reaching this goal increases the chances that the more than 8,000 Pennsylvanians waiting for a life-saving transplant may receive a second chance at life.
Working with Harrisburg marketing agency Pavone, Donate Life PA has surpassed the milestone, logging more than 198,200 registrations. To get there, they embarked on the organization’s most thought-provoking marketing campaign to date, leaving no stone unturned and targeting would-be donors with outdoor, print, social media and digital video.
I would let my heart be yours.