Donate Life: Melissa Maldonado

Credits & Description:

Title: Melissa Maldonado
Agency: Leo Burnett Chicago
Brand: Donate Life America
Country: USA
Entrant Company: Leo Burnett Chicago
Advertising Agency: Leo Burnett Chicago
Media Agency: Leo Burnett Chicago
Pr Agency: Leo Burnett Chicago
Production Company: Leo Burnett Chicago
Additional Company: Jeff Sciortino Photography, Chicago
Global Chief Creative Officer: Mark Tutssel (Leo Burnett Worldwide)
Chief Creative Officer: Britt Nolan (Leo Burnett Chicago)
Executive Creative Director: Jon Wyville (Leo Burnett Chicago)
Executive Creative Director: Dave Loew (Leo Burnett Chicago)
Associate Creative Director, Art: Doug Burnett (Leo Burnett Chicago)
Senior Copywriter: Soham Chatterjee (Leo Burnett Chicago)
Senior Copywriter: Kamil Kowalczyk (Leo Burnett Chicago)
Account Director: Megan Lally (Leo Burnett Chicago)
Account Executive: Kaley Meier (Leo Burnett Chicago)
Senior Producer: Rena Dusenbury (Leo Burnett Chicago)
Associate Producer: Greta Nitzke (Leo Burnett Chicago)
Photographer: Jeff Sciortino (Jeff Sciortino Photography)
Photographer: Jake Brusha (Leo Burnett Chicago)
Donate Life President/Ceo: David Fleming (Donate Life America)
Senior Communications & Data Coordinator: Hilary Czarda (Donate Life America)
URL: http://yournamesaves.org
Entry Summary:
90% of Americans support becoming an organ donor. But despite the fact that one organ donor can save many lives, the majority have never taken the time to register. Donate Life needed a way to make it more meaningful to them individually. But with a budget of virtually nothing, the challenge was to find a simple message that could inspire the masses to care enough to register. One organ donor saves eight lives. So, we decided to show that you, and your name, can literally save eight people—by showing eight first names within common full names of people.The campaign has already reached more than 11 million people in print and outdoor. It was recognized by the Obama administration for its ability to creatively and effectively help shorten the organ recipient waiting list. The campaign has so far saved and healed over 19,000 people.


Facebook Awards 2017 Campaign Goals:
- Reach
- Conversions
Facebook Products Used:
Facebook
- Video Ad
- Image (Photo) Ad
- Website Link Ad
Instagram
- Image (Photo) Ad
- Video Ad
- Facebook Share API
- Facebook Connect