FIAP 2014 | ||
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Gráfica | Imagen Corporativa / Institucional / Responsabilidad Social Empresaria | Finalista |
In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly. Agency: McCann Lima.
Category: Health & safety
Client: PERU21 NEWSPAPER
Agency: McCann Lima
Country: Peru
Chief Creative Director: Nicolás Romanó
Chief Creative Director: Mauricio Fernandez - Maldonado
Art Director: Luis Beltrán
Copywriter: Alvaro Soto
Head of Art: giovanni Macco
Agency Producer: Jacky Salhuana
Post production: PLAN B
Photographer: Luis Felipe Soto
Retoucher: Pedro Sotelo
Retoucher: Luis Sotelo
Retoucher: Carlos Luna