PERU21 NEWSPAPER Print WTF by McCann Worldgroup Lima

WTF
The Print Ad titled WTF was done by McCann Worldgroup Lima advertising agency for subbrand: Don't text and drive (brand: PERU21 NEWSPAPER) in Peru. It was released in Mar 2014.
Advertising campaign for PERU21 NEWSPAPER

PERU21 NEWSPAPER: WTF

Brand
Don't text and drive  (PERU21 NEWSPAPER)
Media
Print
Released
March 2014
Posted
March 2014
Market
Peru
Industry
Newspapers, Traffic safety
Production Agency
Plan B
Copywriter
Alvaro Soto
Photographer
Luis Felipe Soto
Art Director
Jose Luis Beltran
Agency
McCann Worldgroup Lima

Awards:

FIAP 2014
GráficaImagen Corporativa / Institucional / Responsabilidad Social EmpresariaFinalista

Credits & Description:

In Peru, car accidents associated to texting and driving are increasing every day. This is a reality that is gaining more relevance on the local news. Therefore, we decided to use the media that tells this stories to give a strong and clear message to the people who drive so irresponsibly.
Category: Health & safety
Client: PERU21 NEWSPAPER
Agency: McCann Lima
Country: Peru
Chief Creative Director: Nicolás Romanó
Chief Creative Director: Mauricio Fernandez - Maldonado
Art Director: Luis Beltrán
Copywriter: Alvaro Soto
Head of Art: giovanni Macco
Agency Producer: Jacky Salhuana
Post production: PLAN B
Photographer: Luis Felipe Soto
Retoucher: Pedro Sotelo
Retoucher: Luis Sotelo
Retoucher: Carlos Luna