Doritos and AMV BBDO, London are celebrating Halloween with a campaign set exclusively on emerging channel, Snapchat. The campaign follows on from Doritos pioneering use of social media in its recent campaigns, with the ambition of creating a consistent and exciting social presence for fans, and cementing itself as the go-to snack for all social occasions. In this case Doritos is one of the first FMCG brands in the UK to trial Snapchat as part of its marketing communications.
Category: Confectionery & snacks
Agency: AMV BBDO, London
Country: United Kingdom
Producer: nick price
Agency Account Man: Kristiana Grant
Media Agency: OMD
Social Content Manager: Naomi Martin