Dorna: Untouched

Credits & Description:

Corporate Name of Client: Coke Water Europe
Head of Client Services: Anibal Perez
Agency Account Supervisor: Michael Fucks
Account Managers: Matthias Jannke/Isabel Petrides
Agency: Ogilvy Germany, Frankfurt
Chief Creative Officer: Dr. Stephan Vogel
Creative Director: Thomas Hofbeck
Copywriters: Dr. Stephan Vogel/Lars Huvart/Peter Strauß
Art Directors: Thomas Hofbeck/Marco Weber/Meike Griffith
Production Company/Director/Editor/Visual Artist:     Rino Stefano Tagliafierro
Agency Producers: Oliver Kraege/Tanja Frohwerk/Claudia Vaternahm
Photographer: Marc Wuchner
Animation Company: Rino Stefano Tagliafierro, Milano
Animator: Rino Stefano Tagliafierro
Art Buyer: Caroline Walczok
Music Production:     Christian Schneider Pearls Gesellschaft für Acoustic Identity
Post Production: Media Sound and Pictures
Avid: Mathias Koehler
Concept/Cultural Reference:
Coke Water, Europe / Dorna TVC “Untouched” - 45 sec
In a Europe-wide campaign, Coca-Cola repositions its water brands in 23 countries.
The campaign consequently celebrates the elemental, pristine power of water: its purity.
“Purity” is pure energy that refreshes body, mind, and senses, and clears the view for the essential.
The spot “Untouched” allows the viewer to experience the fascination of purity and water anew through touching allegories of masterly paintings from Romanticism.
The Milanese artist Rino Stefano Tagliafierro brings classical paintings to life in his video animations – but in such a gentle, natural, and artistic way that the movement only becomes visible at a second glance.
Through this fusion of masterly painting and the most subtle animation technique, the film develops a pull that invites the audience to pause.
Also, through the poetic text and the weightless music, the spot is able to create a valuable moment of quiet in the onslaught of images during commercial breaks – and a welcome alternative concept to the hectic and fragmented attitude toward life of the online generation.
Thereby Coca-Cola presents its water brands confidently and naturally as what they are: the purest water, the most important, most valuable and most pristine of drinks.