Dos En Uno: Dos En Uno

Credits & Description:

Brand ARCOR & CO.
Entrant PROLAM Y&R SANTIAGO
PROLAM Y&R Santiago, Chile Entrant Company
PROLAM Y&R Santiago, Chile Idea Creation
Álvaro Becker Y&R Santiago Executive Creative Director
Francisco Cavada Y&R Santiago Executive Creative Director
Emerson Navarrete Y&R Santiago Head of Art
Patricio Reyes Y&R Santiago Creative Director
Pablo Bernacchia Y&R Santiago Copywritter
Sergio Araya Y&R Santiago Art Director
Andrés Beroiza Y&R Santiago Art Director
Rodrigo Pérez Y&R Santiago Art Director
Pedro Slaibe Custom Image Retoucher
Translation
We wanted to launch Dos en Uno Lollipop with bubble gum inside so we searched for situations where the beginning and the end were completely different, something like the feeling consumers will have with the product: they’ll begin tasting hard candy and end chewing gum.
Entry Summary
To announce the launch of Dos en Uno with gum inside, we are looking for situations whose ending is totally different from the beginning, the same as the consumer will feel when he tastes a caramel and unexpectedly ends up chewing gum.