Dove: 70KG

Credits & Description:

Advertiser: UNILEVER
Agency: OGILVY SHANGHAI
Category: Corporate Image
Advertising campaign: 70KG
Art Buyer: Celes Cheong
Chief Creative Officer: Graham Fink
Photographer: Jt Production
Account Supervisor: Lisi Davis
Typographer: Phoebe Liao
Copywriter: Thomas Zhu
Executive Creative Director: Francis Wee
Art Director: Coco Yang
Copywriter: Karen Wong
Creative Director: Karen Wong
Creative Director: Kenneth Kuan
Copywriter: Flora Feng
Photographer: Ikwa Zhao
Other Credits: Procolor
Illustrator: Sally Zou
Art Director: Kenneth Kuan
Planner: Lin Liu
Account Manager: Vincy Zhang
Account Manager: Peggy Sun
Other Credits: Retoucher-Amoeba

Translation
I am a girl who is yet to join the world. If I grow up to weigh 70kg or more, will you still welcome me? Tagline: Women are born beautiful