Du Kulturmagazin: NO.10

Credits & Description:

Category: Publications & Media

Advertiser: DU KULTURMEDIEN

Product/Service: CULTURE MAGAZINE

Agency: EURO RSCG GROUP SWITZERLAND

Type Of Ad: Magazine

Date of First Appearance: Jun 20 2010

Entrant Company: EURO RSCG GROUP SWITZERLAND, Zürich, SWITZERLAND

Chief Creative Officer: Frank Bodin

Creative Director: Axel Eckstein

Copywriter: Ivan Madeo

Art Director: Christina Wellnhofer

Illustrator: Iview X Red

Art Buyer: Anna Colby

Account Manager: Sarah Gianesi



English Translation of Main Headlines

The publication 'Du' is an arts and culture magazine that covers one

topic in one issue thoroughly. Not only with articles but also with high

class photography, all tied together into neat looking design.

Every single page of a 'Du' issue is so compelling that it is an

eye-catcher. In the true sense of the word, an eye-tracking device

records how a reader looks at a page. The original lines generated

during that recording are printed as an ad.