RTA (Road and Transport Authority) Print Abandoned Cars, 2 by Saatchi & Saatchi Dubai

Abandoned Cars, 2
The Print Ad titled Abandoned Cars, 2 was done by Saatchi & Saatchi Dubai advertising agency for subbrand: DUBAI METRO (brand: RTA (Road and Transport Authority)) in United Arab Emirates. It was released in Mar 2010.

RTA (Road and Transport Authority): Abandoned Cars, 2

Media
Released
March 2010
Posted
March 2010
Executive Creative Director
Copywriter
Creative Director
Photographer
Account Supervisor
Art Director

Awards:

Dubai Lynx 2010
Outdoor-Grand Prix

Credits & Description:

Advertiser/Client: DUBAI METRO
Entrant Company: SAATCHI & SAATCHI DUBAI, UNITED ARAB EMIRATES
Creative Credits
Executive Creative Director: Marc Lineveldt
Creative Director: Danny Higgins
Copywriter: Neil Harrison
Advertiser's Supervisor: Sara Mohammed Al Mudharreb
Account Manager: Hema Patel
Account Supervisor: Chandresh Rughani
Art Director: Darren Jardine
Photographer: Tara Atkinson
Description of Ambient execution:
We wrote Metro messages on abandoned cars in Dubai - as if people hadn't abandoned the country but were rather just using the Metro.