Dublin City Council (DCC): Dublin City Council (DCC)

Credits & Description:

Media: Outdoor
Client: Dublin City Council
Agency: JWT Folk
Country: Ireland

Dublin City Council:
Executive Environmental Scientific Officer: Fionnghuala Ryan
Senior Staff Officer, Media Relations and Corporate Communications: Noel Hayes
Media Relations and Corporate Communications: Angela Walsh
Media Relations and Corporate Communications: Aine Cronin

South Dublin County Council:
Environmental Awareness Officer: Sorcha O’Brien

Fingal County Council:
Environmental Education Officer: Edwina Dunford

Environmental Protection Agency Carat:
Account Director: Ness Carson

JWT Folk:
Creative Director: Monika Crowley
Creative: Ciaran O’Suilleabhain
Creative: Veronica Dick
Production Director: Michael Cullen
Producer: Eric Brindley
Finished Artist: Eamonn Quigley
Social Manager: Nicola Halloran
Account Manager: Simon Killeen
Account Executive: Adam Lawlor
Director: Max Carpio
Director of Photography: Burschi Wojnar
Editor: John Talbot Panic Post Production
Sound mix: Paul Rowland
‘Dick’: Karl Bowe
Published: June 2018
Synopsis:
Introducing ‘Dick’, the person we’re all guilty of occasionally being. The ‘Don’t be Dick’ campaign created by JWT Folk, addressed the unthinking behaviour of grabbing a takeaway coffee in a humorous, straight-talking way that jolted people into taking notice, suggesting instead that they ‘Choose to Re-use.’ Disposable coffee cups are not really ‘disposable’. They aren’t recycled here in Ireland and are a huge waste generator, with 200 million thrown away each year. Dublin City Council wanted to educate people on this little-known fact, start the conversation around the environmental impact and drive behaviour change by encouraging everyone to switch to a re-usable cup.