Durex Print Mardi Gras - Cowboy by Havas Worldwide Sydney
The Print Ad titled Mardi Gras - Cowboy
was done by Havas Worldwide Sydney advertising agency for Durex in Australia. It was released in Feb 2013.
Durex: Mardi Gras - Cowboy
Brand
Media
Released
February 2013
Posted
February 2013
Market
Industry
Agency
Art Director
Executive Creative Director
Credits & Description:
Category: Health & safety
Brand: Reckitt Benckiser
Agency: Havas Worldwide, Sydney
Country: Australia
Durex via Havas, Sydney has just launched a print campaign targeting the gay community in the run-up to the Sydney Mardi Gras festival.The campaign revisits an idea introduced by the condom-maker last year, which featured a giant cock dressed as a builder. This year, the big bird is clad as a cowboy to promote Durex's featherlite ultra thin condoms.
Category: Health & safety
Client: Reckitt Benckiser
Agency: Havas Worldwide, Sydney
Production: Red Ape
Country: Australia
Executive Creative Director: Steve Coll
Art Director: paris giannakis
Group Account Director: Manuella Perche
Agency Producer: mike gill
Account team: Rachael Vitale