Durex Print, Outdoor Tunnel by Spinach Advertising

Tunnel
The Print Ad titled Tunnel was done by Spinach Advertising advertising agency for subbrand: Durex Play Lubricant (brand: Durex) in Australia. It was released in Jan 2008.
Advertising campaign for Durex

Durex: Tunnel

Brand
Durex Play Lubricant  (Durex)
Media
Print, Outdoor
Released
January 2008
Posted
January 2008
Market
Australia
Industry
Contraceptives & Pregnancy Tests, Lubricants
Agency
Spinach Advertising
Creative Director
Frank Morabito
Photographer
Doug Byrnes
Art Director
Simon Cooper

Credits & Description:

Company: SPINACH ADVERTISING, AUSTRALIA, Melbourne
Creative Director: FRANK MORABITO
Art Director: Simon Cooper
Photographer: DOUG BYRNES
Communicate the benefit of Durex Play lubricant in an environment that is increasingly draconian about promoting products such as condoms and lubricants. This Point of Sale poster for Durex PLay Lubricant had to have a perceived 'G' rating with the potential to be displayed in pharmacies and convenience stores.