East Japan Railway Company Print, Outdoor Get Back, Tohoku. [2017 campaign] by Dentsu Inc. Tokyo
![Get Back, Tohoku. [2017 campaign]](https://fcdn.me/070/833/east-japan-railway-company-get-back-tohoku-2017-campaign-721dc654718396e8c5ae2ea00a.jpg "Get Back, Tohoku. [2017 campaign]")
East Japan Railway Company: Get Back, Tohoku. [2017 campaign]
Awards:
| One Show 2017 | ||
|---|---|---|
| Design | Craft: Art Direction - Single Or Series | Merit |
| Design | Craft: Photography - Single Or Series | Silver |
| Print & Outdoor | Craft: Photography - Single Or Campaign | Merit |
| ADFEST 2017 | ||
| Print Craft Lotus | Best Use Of Photography/Di | Silver |
| D&AD 2017 | ||
| Art Direction | Art Direction for Poster Advertising | Wood Pencil |
| Crafts for Design | Photography for Design | Wood Pencil |
| The ADC Annual Awards 2017 | ||
| Advertising | Out of Home / Posters - Campaign | Silver Cube |
| Design | Posters / Promotional - Series | Gold Cube |
| Design | Photography / Travel / Tourism - Series | Silver Cube |
| LIA Awards 2017 | ||
| Design | Poster Campaign | Bronze Winner |
Credits & Description:
Company Entering: Dentsu Inc., Tokyo
Brand: Tohoku Shinkansen
Advertiser: East Japan Railway Company
Agency: Dentsu Inc., Tokyo
Creative Director: Takuma Takasaki
Copywriter: Hiroshi Ichikura/Waca Sakamoto
Art Director: Yoshihiro Yagi
Account Executive: Nao Namura
Agency Producer: Koji Wada
Print Production Company: Creative Power Unit, Tokyo
Photographer: Fumihito Katamura
Designer: Daisuke Hatakeyama/Masashi Fujita
Print Producer: Shinya Tamura
Photo Producer: Takako Yamada
Copywrite Companies: Ichikura Office,inc., Tokyo/COTORI-OFFICE, Tokyo
English Context Explanation:
A Train Travels Through Scenes Of The Everyday. We Captured These Moments. The Bridge, The Tunnel, The Rail, The Snow The Blue Sky, And Of Course The Train – They Are Real. Each Scene Only Becomes Complete With These Ingredients In That Moment; They Are Naturally Generated Composition, Captured By The Photographer. The Perspective Is A Traveller Encountering The Scenes For The First Time During His Journey. The Beauty Of The Images Introduces Color To The Landscape Of The Daily Commute. We Designed The Entire Campaign Turning The Train From Just Another Mode Of Transport To An Intrepid Hero.