Media: Print
Category: Other
Client: Joy / El Tomacorriente / Bike Lovers
Agency: Sancho BBDO
Country: Colombia
Executive Creative Director: Mario Lagos
Copywriter: Jerónimo Zapata Trejos
Copywriter: Alejandro Arango
Art Director: Marcela Zapata
Art Director: Iván Saavedra
Creative Director/ writer: Andrés Luque
Creative Director/ art director: Daniel Delgado
Published: April 2018
Synopsis:
Bogotá ranks among world's most traffic congested cities, so when there’s any traffic jam, repair on the road or protest, the mobility gets worse and people cannot reach their destination. That’s why we invited people to use bikes and break through.