Electrolux Print PEAR by Y&R Beijing

PEAR
The Print Ad titled PEAR was done by Y&R Beijing advertising agency for Electrolux in China. It was released in May 2012.
Advertising campaign for Electrolux

Electrolux: PEAR

Brand
Electrolux
Media
Print
Released
May 2012
Posted
May 2012
Market
China
Industry
Electronic Devices & Home Appliances, Household maintenance & pet products, Tableware, Cutlery, Cookware
Agency
Y&R Beijing
Photographer
Zhong Shi
Art Director
Ronnie Wu
Executive Creative Director
Kweichee Lam
Executive Creative Director
Nils Andersson
Copywriter
Donghai Liu
Copywriter
Gao Han
Art Director
Chen Mo
Account Supervisor
Helena Zheng

Awards:

AD STARS 2012
PrintFurniture/House wareCrystal

Credits & Description:

Category: Home Appliances & Furnishings
Advertiser: ELECTROLUX
Product/Service: JUICER
Agency: Y&R BEIJING
Executive Creative Director: Nils Andersson
Creative Director: Ronnie Wu/Donghai Liu
Copywriter: Gao Han/Donghai Liu
Art Director: Chen Mo/Ronnie Wu
Photographer: Shi Zhong
Account Supervisor: Helena Zheng
Advertiser's Supervisor: Summer Liu