Elf: Osama

Credits & Description:

Plastic is Non-biodegradable. And hence, getting rid of it is not an easy job, and definitely not one of the government. Eco Elf wanted us to drive this message through an idea that is largely understood by a mass audience, way beyond a one time press campaign, within the cost of a small press ad. So, we personified a plastic bag with the world’s most dangerous and irremovable man - Osama Bin Laden. Made from head to toe using nothing but plastic, the guerilla piece was put up at various public places, and cultural centers in Delhi, like Dilli Haat, Pragati Maidan, South Extension (since these places get footfall of masses from varied, some influential, and some creative backgrounds) and is still traveling.



Client: Elf

Agency: JWT, New Delhi

Creatives: Priti Kapur (Executive Creative Director)

Creatives: Kunal Gaur (Creative Director/ art director)

Creatives: Shivraj Singh (Producer)

Creatives: Lipank Goyal (Account manager)

Creatives: Maneesh Rangra (Senior Account Director)

Country: India

Other Credits: Planner - Jitender Dabbas