En Vogue Print Charlie Sheen by Havas Worldwide Zurich

Charlie Sheen
The Print Ad titled Charlie Sheen was done by Havas Worldwide Zurich advertising agency for En Vogue in Switzerland. It was released in Oct 2013.
Advertising campaign for En Vogue

En Vogue: Charlie Sheen

Brand
En Vogue
Media
Print
Released
October 2013
Posted
October 2013
Market
Switzerland
Industry
Beauty Salons & Cosmetic Services
Agency
Havas Worldwide Zurich
Creative Director
Axel Eckstein
Art Director
Samuel Reichmuth

Credits & Description:

Media: Print
Category: Professional services
Agency: Havas
Brand: En Vogue
Geo: Europe, Switzerland
The campaign illustrates the power of an all-new haircut. The hairstylist “En Vogue” has many V.I.P. customers that consider a personal hairstyle as essential for one’s self-esteem and image. We made a single hair look like a decending graph which symbolizes a messed up V.I.P.’s life. The fact that the hair is cut off shows that even the worst social decline can have an end. And that it’s possible to start over thanks to a life-changing haircut.
Advertising Agency: Havas Worldwide, Zürich, Switzerland
Creative Director: Axel Eckstein
Art Director: Samuel Reichmuth
Copywriters: Eric Markowski, Florian Birkner
Illustrator / Photographer / CGI-Artist: Scheffold Vizner
Published: October 2013