End Youth Homelessness: Hanging, 2

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: End Youth Homelessness
Agency: Leo Burnett
Advertising Agency: Leo Burnett, London, UK
Client End Youth Homelessness
End Youth Homelessness wanted to raise awareness of a serious dilemma 80,000 young people face in the UK: stay at home where you know you will be abused, or risk a life on the street where abuse is an everyday reality. We reflected the precarious position these young people are in with type led illustrations on the outside of buildings - the division between home and the street. The public soon became aware of an issue that was right on their doorstep and saw that by supporting End Youth Homelessness they could offer shelter for these young people.
Art Director Ed Tillbrook
Designer Marc Donaldson
Copywriter Richard Ince
Creative Director Adam Tucker
Executive Creative Director Justin Tindall
Typographer Richard Ince Ed Tillbrook
Advertising Agency Leo Burnett London