Endangered Wildlife Trust Print Daily Extinction by Lowe and Partners Cape Town
The Print Ad titled Daily Extinction
was done by Lowe and Partners Cape Town advertising agency for Endangered Wildlife Trust in South Africa. It was released in Nov 2008.
Endangered Wildlife Trust: Daily Extinction
Media
Released
November 2008
Posted
November 2008
Market
Industry
Art Director
Creative Director
Art Director
Art Director
Copywriter
Credits & Description:
To dramatise the daily rate of species extinction and generate donations for the Endangered Wildlife Trust, we ran a series of strip ads in The Times newspaper.
As the readers paged through the day's events, the species continued to add up, ending with a sobering statistic and a call to action on the last page.
Brand: Endangered Wildlife Trust
Agency: Lowe Bull, Cape Town
Creative Director: Kirk Gainsford
Art Director: Cameron Watson, Gavin Wood, Jenna MacGillivray
Copywriter: Simon Lotze
Country: South Africa
Other Credits: Lorainne Oosthuizen