EraL Print Hair Calligraphy and Painting by Dentsu West Japan Osaka

Hair Calligraphy and Painting
The Print Ad titled Hair Calligraphy and Painting was done by Dentsu West Japan Osaka advertising agency for EraL in Japan. It was released in May 2019.
Advertising campaign for EraL

EraL: Hair Calligraphy and Painting

Brand
EraL
Media
Print
Released
May 2019
Posted
October 2020
Market
Japan
Industry
Hair Care
Agency
Dentsu West Japan Osaka
Creative Director
Miki Kobayashi
Art Director
Yoshio Kinoshita
Designer
Yoshio Kinoshita
Copywriter
Miki Kobayashi
Photographer
Rui Mayumi
Producer
Hiroshi Hasegawa

Awards:

Cresta Awards 2020
CraftOutstanding Photography (any media)Shortlist
Print DesignArt Direction (any category)Silver
CraftOutstanding Art Direction (print)Bronze
D&AD Awards 2020
PhotographyStill Life & StudioYellow Pencil

Credits & Description:

Advertising agency: DENTSU WEST JAPAN INC.
Art Director: Yoshio Kinoshita
Photographer: Rui Mayumi
Creative Director: Yoshio Kinoshita
Creative Director: Miki Kobayashi
Designer: Yoshio Kinoshita
Copywriter: Miki Kobayashi
Producer: Hiroshi Hasegawa
Hair Stylist: Kuniko Nakazawa
Retoucher: Tomohiro Ogawa
Printing Director: Katsumi Kumakura
Printing Director: Noritaka Kuroda
Printing Producer: Hirokazu Okada
Printing Company: Yamada Photo Process
Photo Production: NOIR
Production: Shin-Qoo lab.
Production: AZLINK.
Advertising Agency: DENTSU WEST JAPAN KANAZAWA
Country: Japan
Date of Release: 2019-05-01
Synopsis:
Eral’s philosophy is that healthy beautiful hair starts from taking care of the skin on your head and the roots of your hair. Many people care about the appearance of their hair, however because it's difficult to see, we often don't think about taking care of the skin on our heads. Hair Calligraphy and Painting encourages people to think about this with various visuals that include a message hidden in the midst of the hair.