Eric Bompard Print Soft is the new strong, 2 by BETC

Soft is the new strong, 2
The Print Ad titled Soft is the new strong, 2 was done by BETC advertising agency for Eric Bompard in France. It was released in Oct 2017.
Advertising campaign for Eric Bompard

Eric Bompard: Soft is the new strong, 2

Brand
Eric Bompard
Media
Print
Released
October 2017
Posted
October 2017
Market
France
Industry
Clothing, Apparel & Accessories Stores
Agency
BETC
Creative Director
Antoine Choque
Art Director
Lucile Godet
Photographer
Clément Pascal

Credits & Description:

Media: PRINT
BRAND Eric Bompard
BRAND MANAGEMENT Eric Bompard
Lorraine De Gournay
Agnès Calef
AGENCY: BETC
AGENCY MANAGEMENT Brune Buonomano
Christine Leblond
Morgane Escoffier
CREATIVE DIRECTOR: Antoine Choque
ART DIRECTOR: Lucile Godet
PHOTOGRAPHER: Clément Pascal
ART BUYING Isabelle Mocq
PRODUCTION: Art Board
STYLIST Clémence Cahu
Synopsis:
BETC Luxe & Eric Bompard: soft is the new strong
« Soft is the new strong » reads the tagline of French cashmere manufacturer Eric Bompard’s new brand positioning, created by BETC Luxe.
The agency won the client after a pitch earlier this year and now proudly presents its first campaign for the luxury brand.
The campaign consists of 3 stunning visuals, set to a Parisian backdrop and shot by photographer Clément Pascal.
At the same time a film was produced, directed by Gobert et Degove (duo behind TV series The Returned), with a soundtrack signed KCPK