Essilor Airwear lenses are ultra tough, up to 60 times more impact resistant than glass and 12 times more impact resistant than ordinary plastic a point made in this print ad from Herezie, Paris
Category: Pharmaceutical & medical
Client: Essilor Airwear lenses
Agency: HEREZIE Paris
Country: France
Executive Creative Director: Andrea Stillacci
Copywriter: Jean-Laurent Py
Art Director: sebastien boutebel
Planner: Celine Choueri
Agency Producer: Evelyne Luce
Photographer: Kim Ramberghaug
Retoucher: Poisson Rouge
Head of planning: Luc Wise
Art Buyer: October 6777