The real reason for car accidents caused by texting and driving is not actually texting, checking a social network or reading a message; is the time people spend doing this without having their eyes on the road while the car is still moving.
Media: Print
Category: Telecommunications
Client: ETB
Agency: McCANN Bogotá
Production: Latina
Country: Colombia
Executive Creative Director: alejandro bermudez
Executive Creative Director: Juan Carlos Palma
Creative Director: daniel gonzalez
Art Director: diego melo
Art Director: cristhian hurtado
Copywriter: Pablo Naval
Copywriter: Diego Puentes
Copywriter: Fabio Martinez
Creative V.P. : Samuel Estrada