Eurostar: Transfer

Credits & Description:

Media: Print

Category: Transport & Tourism

Agency: BBDO

Brand: Eurostar

Geo: Europe, France

David Beckham is joining Paris St Germain! Eurostar and its agency CLM BBDO thought they’d celebrate England’s most famous soccer player’s arrival in Paris in their own way. As Becks announced that his salary would go to charity, the print ad poked fun at the ridiculously low transfer price: 88 euros. The price of a London-Paris return by Eurostar!



Advertising Agency: CLM BBDO, Paris, France

Executive Creative Director: Matthieu Elkaim

Creative Directors: Benjamin Marchal, Olivier Lefebvre

Copywriter: Vincent Cusenier

Artistic Director: Lucie Valloton

Assistant: Julia Deshayes

Managing Director: Julien Lemoine

Account Director: Jonathan Serog

Account Advertiser: Joy Arfi

Planner: Guillaume Martin

Published: February 2012