Exame Print Tracking the Economy, 2 by F.biz

Tracking the Economy, 2
The Print Ad titled Tracking the Economy, 2 was done by F.biz advertising agency for Exame in Brazil. It was released in Aug 2017.
Advertising campaign for Exame

Exame: Tracking the Economy, 2

Brand
Exame
Media
Print
Released
August 2017
Posted
March 2020
Market
Brazil
Industry
Magazines
Agency
F.biz

Credits & Description:

Category: Media
Media: Print
Brand: EXAME
Agency: F.biz
Geo: Brazil
Advertising Agency: F.biz, São Paulo, Brazil
Chief Creative Oficer: Guilherme Jahara
Executive Creative Director: Fabio Astolpho
Content: Renata Longhi, Thiago Luna
Copywriter: Douglas Spernega
Art Director: Tarso Soares
Art Finalization: Ricardo Martinelli
RTVC: Iara Demartini, Camila Serena, Amanda Costeski
Audio: Max de Castro, Fabricio Modesto, Ricardo Camera, Kiki Eisenbraun, Penélope Jéssica / H.A.M. NYC
Print: Paulo Espinoza
Retouch: Marcio Lima
Review: Eliane Arakaki, Renata Garcia, Ana Zolin
Approval: Andrea Abelleira, Leander Moreira, Carolina Cueto
Published: July 2017
Synopsis:
Brazil is a very big country, known for its challenging economic policy. Investing in a magazine whose credibility is not questioned is a huge achievement. And that's exactly what the campaign wanted to communicate by valuing its legacy in covering the major political, economic, technology and business issues over the past 50 years. For this, we studied, one by one, over 1200 covers and created a timeless relationship since issue number 1, released in 1967.
From ruling the unions to ruling the country: 542 covers. Tracking the economy for the last 50 years. And the next 50.