Facom: Needle In A Haystack

Credits & Description:

Advert title: RFID TOOLS
Campaign name: RFID TOOLS
Media: Press
Industry: Business Equipment & Services
Published: April 2014
Headline and copy text:
Facom, the leading French brand in hand tools since 150 years, has launched a new range of tools dedicated to aeronautics. This range introduces an RFID chip in the tools not to lose them ever in the plane during its regular maintenance and repairing operations for a maximum of security.
Consequently, the creative idea is that searching for a tool in a plane is like looking for a needle in a haystack.
Agency: Havas 360, Puteaux
Advertiser: Facom
Brand: Facom
Executive Creative Director: Thomas Derouault
Creative Director: Alban Penicaut
Art Director: Benoît Pinon
Copywriter: Constantin De La Borde
Co-CEO: Vincent Mayet
Deputy General Manager: David Mingeon
Agency Producers: Anne Mascorda & Cécile Ousset
Production Company: Watchout
Production Designer: Laure Attika