Fad (foundation Against Drug Addiction): El Trecho, 1

Credits & Description:

Category: Public Interest, NGO
Media: Print
Brand: FAD
Agency: Saatchi & Saatchi
Geo: Spain
Advertising Agency: Saatchi & Saatchi, Barcelona, Spain
General Creative Director: Óscar Martínez
Creative Director: Miriam Gutiérrez
Art Director: Lucas Montalva
Copywriter: Mikel San Juan
Agency Producer: Jessica Ecker
Account Team: Lara Díez, Cristian Coca, Luis Gago
Production Company: LaCosa
Film Director: Conti & Sarciat
Producer: Ferran Castellnou
Published: February 2018
Synopsis:
The new campaign of FAD (Help for Drug Addiction Foundation), a private non-profit Spanish institution, has a fundamental mission to prevent the drug consumption and other risky behaviours of adolescents, appeals to individual and collective responsibility as the only way to deal with this problem.
In other countries, everybody knows the popular saying “It’s easier said than done”. In Spain, we have a similar saying that emphasizes in the fact that from words to action there is a long road to walk. This long road is what we call in Spanish “TRECHO”.
We have created "EL TRECHO", a popular place between saying and doing something, which we all know but until now nobody had decided to go, becomes the key to go from "SAY that no minor should drink alcohol" to "MAKE any minor drink alcohol".
#IAMGOINGTOELTRECHO
I've decided not to let him have my ID card ever again to buy alcohol.
Going from "saying" to "doing" is the only stretch of road we have to end alcohol consumption by minors.