Grey Bucharest press ad for Fairy, a very concentrated dishwashing liquid. The plate has attached a self-adhesive spiral with meal types printed on. Once you pull the drop in the middle, the "food" is lifted off the plate.
Product : Fairy
Agency : Grey Bucharest
Country : Romania
Creative Director: Claudiu Dobrita/Stefan Vasilachi
Copywriter: Cristina Popescu
Art Director: Mihai Tenovici